Media House has access to all data about media consumers as well as all data processing programs that are available in the market:

• 
      InfoSys – TV audience data processing;
•       Galileo – Printed press and internet audience data processing;
•       Supernova – Radio audience data processing;
•       Gallup AdFacts – Advertisement registrar data processing;
•       GemiusExplorer – internet audience data processing.
•       TNS Atlas™ – consumer research about final, long lasting products’ awareness and usage. As well as research about shopping habits and choice of retail shops;

Planning programs developed by Media House:

SYNERGY – radio planning program, that:

• Automatically prepare template with particular audience data and prices;
• Selects the most efficient spots for advertisements according to priori set criteria;
• Ensures the summary of radio plan parameters as well as divides the summary according to different perspectives (time, budget, audience and price);

BREAKER – TV planning program that combines knowledge and experience of Media House employees. Program ensures:

• Template with audience data as well as TV airtime buying terms;
• Selects the most efficient spots for advertisements according to priori set criteria;
• Automatic summary of TV plans;
• The necessary template for booking TV airtime for each and every TV channel;
• Post-campaign reports with data about actual audience achieved.

Media House has an access to the following international and locally accepted campaign strategic planning and media planning tools:

AdvanteEdge

• Analysis: Ensures simple and convenient TV clip, advertisement break, channel audience and airtime data analysis.
• Planning - Karma:Ensures TV campaign strategic planning, i.e. optimal TV channel and time division.
• Planning - Benchmark: Determines the intensity of a particular campaign and product versus other campaigns and products.
• Campaign - Manager:  Ensures the planned TV campaign control during the campaign as well as forecast the planned reach of audience.

 
ChannelEdge - Tools that help to determine the best communication channels according to the given marketing and communication objectives.
SalesEdge - TV plan optimization tool.
     

GPS

• Calculates advertisement/sales, advertisement share/market share relation in a particular category;
• Prepares suggested media use during the whole year according to the seasonal price fluctuations;
• Provides templates and system for critical factor determination and plan implementation;
• Define the role of communication according to consumer segmentation, reach and business potential;
• Creates and summarizes media strategy formulations. Marketing objectives are converted to criteria of media choice;
• Tool that summarize information about the product, the message, market and media environment and provides with efficient level of frequency.

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