As shown by LETA's custom research survey in September, conducted  bySKDS center, most people(54.7%) have noticed "Swedbank" advertisements, second (40%),most noticed are "Parex Banka" and the third - "DnB Nordbank" with 34.5%. The fourth...

As I have stated before (in the previous article on 07.03.2011. The Census Could affect data of Media Research), in case if the drop of Latvia's population proves to reach 120’000, we can anticipate significant changes in the data of Media Research, especially in the specific target gro...

On March 1, 2011 the census has been launched. This is a significant event. On the grounds of the fact that research data for media is based on the Latvian population as a representative sample survey, it will be affected. According to data provided by the Statistical Bureau, to ensure the quality of data research for media, survey is subj...

  Digitalisation of TV, without a doubt,  is the most important event. I think this issue has been debated and discussed widely enough.  Summarising events in TV as a whole, we can state the folowing fact-find: The saturation of  broadcasting time of commercial TV channels (% -  average anual advertising time...